Fergal is one of the most recent additions to the team at Alliance, joining as business development director in March 2009. He brings with him a wealth of experience in many areas of the trade but he is probably best known as a champion of new world wines. His role at Alliance includes some sourcing (with particular emphasis on the development of Alliance’s own production) but he is principally focused on developing new areas of business for Alliance within the UK and further afield (Europe, Australasia).