New Staff At Alliance

Sylvain Fetzmann is the new London On-Trade Brand Manager for Alliance Wine and as such his role is to increase and develop Alliance's presence in London - selling across the portfolio of wines with a clear focus on 6 prestigious wineries (his "babies").

Born into a life of wine, his father’s role as Director of Domaine Louis Latour was always going to influence Sylvain’s career. Having studied Viticulture, Vinification & Law at the University of Dijon, Sylvain joined the UK Wine Trade in 1999 - running several wine shops in North West London.

2001 saw Sylvain spend a year in India developing the first wine importing business in the country as well as launching the first International Wine Fair over there. London beckoned again though and after a year of organizing corporate events and a further 3 years with Enotria Winecellars, Sylvain joined Alliance in April 2006.