WINE FINDER


Issue 8 May 2005

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La Ronciere Smartening up its act!

 

La Ronciere has been an Alliance best seller for many years and thought it deserved a bit of a makeover. In true reality TV style, we pinched a bit here, peeled a bit there and tightened up a few of those flabbier areas from the last, not so loved, incarnation of the label.

Like the apocryphal swan, the new La Ronciere has emerged, complete with stylish, more premium packaging, smart capsules and the same then carried through to the Reserva range.

Some might have noticed a couple of changes in the wines too with the Sauvignon Blanc becoming slightly crisper and citrus led whilst the Merlot is more fruit packed but as consumer friendly as before.

Look out for the new packaging over the next three months..

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